Notes from UStream Forrester Conference
Watching the Forrester conference live on http://blogs.forrester.com/marketing/
Quotes & Notes:
“You need to design for desirability”
“You need to touch upon emotional relevance with your customers”
“Desirability is difficult to define. Almost as difficult as it was for Justice Stewart to define ‘obscenity’ in 1946. He said, ‘It’s really hard to define, but I know it when I see it.”
“Desirable experiences create a one-to-one connection.” Example given of Rolex homepage, where there is a gorgeous watch, and the hands on the watch are actually synced with your system clock. Subtle one-to-one connectinos through design.
“Desirable experiences understand that we’re human, and they speak to us in our natural language.”
“Sometimes desirable experiences just make us laugh.” Gives example of an uncomfortable product (body shaver for men), gets around discomfort by using humor.