Fun Facts About a Dying Industry
• Thirty years ago, 71 percent of adults read a daily newspaper. Ten years ago, it was 59 percent. Last year’s figure: 48 percent.
• Last December, 63 million unique visitors came to newspaper Web sites. Google’s figure: 133 million.
• Ad revenue for newspaper Web sites rose 21 percent to $773 million in the third quarter of last year over the previous year. Print ad losses during the same period: $1 billion, wiping out the gain from the Web.
• In the third quarter of last year, print advertising dropped 9 percent, including a decline of 17 percent among classifieds. A Goldman Sachs prediction for overall newspaper advertising this year: a drop of 8 percent.
- From AJR