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Zogby Interactive poll on journalism
http://www.zogby.com/news/ReadNews2.dbm?ID=1454
Highlights:
Web sites are regarded as a more important source of news and information than traditional media outlets - 86% of Americans said Web sites were an important source of news, with more than half (56%) who view these sites as very important. Most also view television (77%), radio (74%), and newspapers (70%) as important sources of news, although fewer than say the same about blogs (38%).
- Although the vast majority of Americans are dissatisfied with the quality of journalism (64%), overall satisfaction with journalism has increased to 35% in this survey from 27% who said the same in 2007.
- Both traditional and new media are viewed as important for the future of journalism - 87% believe professional journalism has a vital role to play in journalism’s future, although citizen journalism (77%) and blogging (59%) are also seen as significant by most Americans.
- Very few Americans (1%) consider blogs their most trusted source of news, or their primary source of news (1%).
- Three in four (75%) believe the Internet has had a positive impact on the overall quality of journalism.
- 69% believe media companies are becoming too large and powerful to allow for competition, while 17% believe they are the right size to adequately compete.
