I was saving these up, analyzing them, and looking for patterns.
Eight Meaningful Measures of Social Media
1. “Number of unique users
2. Returning versus new readers
3. Referring source statistics
4. Links from other sites
5. Google PageRank
6. The ratio of blog comments to blog posts (where applicable)
7. Total time spent on the site
8. The popularity of the content itself, which gets the most views”