10 Things We’ve Learned at 37signals: make tiny decisions, tiny decisions are easy to roll-back, easy to make forward progress. Break down problems to their “atomic” levels, which allows one to tackle a whole set of issues in a rational manner. Focus on non-consumers; that is, find the consumers that are not using a specific product but need the salient points of that product (why do I need MS Project, when BaseCamp works just fine, b/c I interested in quick iteration, team collaboration, and forward progress, not a status update using a GANTT chart). - from http://www.realestaterelativity.com/blog/2008/03/10/sxsw-output/
